Our Sweet Story

Since 1987, our soft serve truck has been rolling through Chicago, serving up swirls of happiness one cone at a time. Our very first customer was a wide-eyed kid with a dollar in hand and a big smile — and today, we’re proud to see that same child bringing their own family to share in the tradition.

What began as a simple idea — creamy soft serve made fresh, shared with the community — has grown into a Chicago favorite that spans generations. From kids chasing the truck down the block to parents reliving sweet memories, we’ve become more than dessert: we’re part of the city’s story.

Now, as we serve a whole new generation, our mission is still the same — to spread joy, create moments, and remind everyone that life tastes a little better with a swirl.

150+

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Trusted by locals

Joyful experiences